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La. (WAFB) – Tourism is Louisiana’s fourth largest industry. Last year, 45 million people visited the state and spent almost $20 billion, according to a report
The state’s international travel team visits countries across the world to highlight Louisiana as a destination.
The team is coming back from Paris, where the Atchafalaya Basin Landing was featured on advertisements across the metro system.
The team highlights Louisiana food, music and Mardi
The team highlights Louisiana food, music and Mardi Gras celebrations. It also promotes destinations such as tours up the Mississippi River. At each location the team visits, it targets the interests of that audience.
Lt. Gov. Billy Nungesser said Louisiana’s people and hospitality are often the main selling points.
“The thing that I’m most proud of is as we travel the world, and I ask travel agents, why do you send people to Louisiana? We hear the food, the music, the culture. But every one of them has a story about the way we treat people. We treat strangers like family. And they leave here with a friend for life, and they just keep coming back for more,” Nungesser said.
The team has chefs in Chicago now
The team has chefs in Chicago now. A group remains in France, traveling to other cities to meet with travel agents.
Next year, the state will host the International POW WOW in New Orleans. The event will bring together 6,000 travel agents from across the world to experience what Louisiana has to offer.
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